The Objectives and KPI’s at our Workplace

In an organization, all employees have goals to meet. They can be related to the strategy, the sales, the marketing, the development, they can be short or long term, and they can come established from the management or even by oneself.

For the achievement of objectives, it is essential to carry out periodic monitoring and evaluation of these, since otherwise achieving them can be very complicated.

Not having objectives or having ones that are not achievable or do not know their results is demotivating for any employee and will cause the opposite effect for the whole team. The people who form our organization need information that indicates the efforts are well directed and worthwhile; evaluating objectives and KPIs in an agile way will have a positive impact on the achievement of the overall objectives of our organization.


Why evaluates objectives?

  •  A goal is no longer useful if we don’t evaluate it as we need to keep track of our objectives to know if small adjustments in our actions would be needed or would be needed to create new actions. Also, if we allow employees to define their objectives together with their Supervisor, greater responsibilities will be generated towards the achievement to reach the agreed commitments.


  • They allow us to identify the areas of improvement objectively which allows us to take the necessary actions to obtain the collection.


  • Once the period to achieve the objectives is closed, you must evaluate between the goal and the reality. When we fail to achieve, we ought to analyze why: if it was a problem with the objective itself or it was a problem with our work habits. When we do not evaluate our achievements, it is easy to put them aside and be forgotten. But with continuous feedback and evaluation of objectives, we will be much more effective and productive.



Very closely linked to the objectives are the KPIs. A KPI – Key Performance Indicator – is a measurable value that demonstrates the effectiveness of objectives achievement. Key Performance Indicator define the factors that the organization needs to compare and evaluate. It is recommended to be SMART: Specific, Measurable, Achievable, Relevant and Timely.

Once the organization has analyzed its mission and defined its objectives, it can establish KPIs for those objectives that will be measured by the progress from time to time.

The most productive companies have KPIs that show whether the actions carried out are paying off, or on the contrary, they do not progress as expected. No matter what our job is, we all have our mission in the organization. And although defining the KPIs of each of us takes time and dedication, it is a magnificent investment in the medium and long term.

Evaluating objectives and KPIs helps us to be more aware of our work and be more committed to achieving it. If we do not see the progress of our goals, we may not always realize why we have certain tasks or why we invest our time and talent in them. This eventually will be resulting in a lack of motivation and the dreaded labor presentism.

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