We Are Rebranding!
On January 21, 2019, PT. Global Talentia Indonesia has officially changed the brand’s name into Shackleton Towers. Rebranding is more than just changing your logo or the outlook of your product, it is a process of changing what people see and think when they look at your business’s marketing efforts. For us, it is about refreshment of our perspective in the recruitment world; it is about looking through Sir Ernest Shackleton’s eyes. The story of the British explorer has inspired us in many ways. He was named to be one of the principal figures of the period known as the Heroic Age of Antarctic Exploration.
His story was started when his ship went down off the coast of that continent in early 1915, leaving him and his 27 men crew stranded with three lifeboats and some canned foods, and with no access for communicating with the outside world. Shackleton and his crew were forced to make a stupendous and heroic escape across the Southern Ocean. It is a fascinating story of a man managing his team’s energy, enduring the sufferings, stealing himself, summoning up his inner courage, and never letting his men see him sweat. It is also a story of a great victory of the human spirit, and the ability of one person to make a tremendous difference.
Besides widely known as the charismatic and outstanding leader who never lost a man, Shackleton is also recognized for his complex, beguiling and often paradoxical character. Other than his chaotic private life and unfulfilled ambitions, Shackleton was infamous for his apocryphal job advertisement that invited volunteers to be his men crew for the Antarctic expedition, which said that,
“Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honor and recognition in case of success.”
The historian Robert Burton, co-author of Shackleton at South Georgia, explained that Shackleton regarded optimism as the first essential for the character of a polar explorer, so the sentence “safe return doubtful” would be contradictory to his character.
Regardless, like Shackleton to his men crew, we would like to offer the same energy and dedication to our clients. In serving them, there are three qualities that we promise to give. First, we take the time to get to know our clients despite the differences. For us, we and our clients are at the same level, it is necessary to balance personalities, which of course could not have done unless we knew their personalities. Second important quality was his priorities. Even when the pressure of challenges mounted, we would never lose sight of what is important – the happiness of our clients. Last is quality is loyalty, we are our clients’ greatest support system through their whole business journey.